How Shopify uses discount codes outside of checkout

Shopify provides several ways to use discount codes outside of the checkout process. These methods allow you to offer discounts to your customers on various pages of your Shopify store. Here are a few ways to use discount codes outside of the checkout:


  1. Promo Banners or Pop-ups:You can create promo banners or pop-ups on your website that display a discount code. When customers see the banner or pop-up, they can click on it to reveal the discount code. This encourages them to make a purchase while the discount is available.


  1. Email Marketing: Utilize your email marketing campaigns to distribute discount codes to your subscribers. You can create exclusive offers for your email subscribers and include the discount code in the email content. This encourages recipients to visit your store and make a purchase using the provided discount code.


  1. Social Media Promotions:Promote your discount codes on social media platforms such as Facebook, Instagram, or Twitter. You can create engaging posts or stories that highlight the discount code and encourage followers to use it when making a purchase on your Shopify store.


  1. Referral Programs: Implement a referral program where customers can share their unique referral link with friends. When their friends make a purchase using the referral link, they receive a discount code as a reward. This incentivizes both the referrer and the referred customer to make a purchase using the discount code.


  1. Landing Pages:Create dedicated landing pages on your Shopify store that are specific to a particular promotion or campaign. On these landing pages, you can display the discount code prominently and provide information about the promotion. This encourages visitors to take advantage of the discount code and make a purchase.


To set up these discount code promotions outside of the checkout process, follow these steps:

  1. From your Shopify admin dashboard, go to the Discounts section.
  2. Create a new discount code or select an existing one.
  3. Customize the discount code details, such as the discount amount, type, and usage limits.
  4. Determine where and how you want to promote the discount code, such as on banners, emails, or social media.
  5. Generate unique discount code links or codes for each promotion method.
  6. Implement the promotion method on the respective pages or platforms, ensuring that the discount code is clearly visible and easily accessible to customers.


Remember to monitor the performance of your discount code promotions and track their effectiveness. This will help you assess which methods are most successful in driving sales and engaging customers.

Using discount codes outside of the checkout process allows you to create enticing promotions and encourage customers to make purchases on your Shopify store. By implementing these strategies, you can effectively leverage discount codes to boost sales and customer engagement.